The Eras Tour movie tickets are selling like hotcakes among fans, but a recent report raises doubts about whether it will also attract non-devotees of Taylor Swift.
The Eras Tour movie of Taylor Swift has already generated over $65 million in advanced ticket sales. However, a recent report indicates that the inflow of money may diminish because non-fans have almost no interest in it. The Quorum conducted a survey which revealed that half of the respondents who were asked about their interest in The Eras Tour movie have never seen Taylor Swift in concert and do not intend to attend one. When this group was asked about their interest in watching it on the big screen, only 39 percent showed any inclination. Notably, fans who have already watched Taylor Swift perform live or those who wanted to but couldn’t get tickets expressed the most interest in seeing the concert film. After analyzing the data, it appears that the film’s audience will primarily comprise fans and is “unlikely to attract an audience beyond fans.”
The report raises doubts about the significance of The Eras Tour’s audience. It suggests that despite the movie’s appeal to a specific group of moviegoers known as “micro-segments,” these groups could still lead to the film’s extraordinary success. Given the behavior of Swifties, this could very well be the case.
Die-hard fans of Taylor Swift, known as Swifties, are poised to drive the box office success of The Eras Tour film. These dedicated fans have already shown their unwavering commitment by attending multiple tour dates, sometimes at a higher cost than the $19.89 adult ticket price for the film. Despite its limited initial appeal, these same fans are likely to attend multiple screenings of the movie as it debuts two weeks ahead of Taylor’s highly anticipated re-recorded album, 1989 (Taylor’s Version).
However, it’s important to note that the poll and resulting data may not provide a complete picture of the film’s potential success. The Eras Tour movie is a unique project that doesn’t fit into the standard theatrical film format and lacks historical reference data. While other concert films differ significantly in scope, The Eras Tour stands out for its unprecedented distinctiveness, which could impact its overall box office performance.
Celebrity documentaries that address mental health issues are becoming increasingly popular. From Taylor Swift to Selena Gomez, these films are shedding light on the struggles that come with fame and fortune. Despite some believing that these documentaries have a limited audience, Taylor Swift’s recent concert film, “The Eras Tour,” is proving otherwise. With early pre-sales hitting $10 million within hours and reaching $26 million the next day, theater owners are confident that the film could earn up to $150 million domestically – making it the highest-grossing concert film to date.
Mark your calendars for October 13 because Taylor Swift’s Eras Tour concert film will be showing in theaters. Fans of the pop superstar can finally enjoy a visual and auditory experience of her most memorable concert performances. Don’t miss this chance to see Taylor Swift in action!
